We built their digital story, bringing their timeless luxury into their online presence.
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A luxury saree brand that epitomizes elegance and craftsmanship. Specializing in handloom techniques, each saree is a masterpiece of artistry and aesthetics. Collaborating with Buzz Makers, RKS embarked on a digital journey to amplify its reach and redefine the narrative of traditional wear.
Recognizing the evolving consumer consciousness, RKS leveraged the growing interest in traditional Indian wear among global audiences. The insight was to showcase RKS Sarees not just as garments but as embodiments of artistry, heritage, and modern sophistication.
Weak social following Weak social engagement No online sales
Maximize Reach Increase Followers Generate Enquiries Boost Sales
Facebook
Instagram
Organic (SEO)
In a short span of time, the RK Sarees digital campaign achieved remarkable milestones. The campaign reached out to 2,364,2368 enthusiasts, immersing them in the world of RK's exquisite sarees. These engagements resulted in 9,12,46,078 impressions, weaving RK's narrative intricately into the digital fabric of fashion and culture.
Moreover, the campaign garnered 1,03,457 clicks, symbolizing the journeys embarked upon by curious individuals, from initial curiosity to the delightful discovery of RK's collections. The Return on Ad Spend (ROAS) stood strong at 85.78%, a testament not only to RK's digital resonance but also to Buzz Makers' strategic acumen in crafting and executing impactful digital campaigns.
The impact extended beyond mere numbers. The campaign resonated deeply with the audience, leading to a 298% increase in followers on Instagram, showcasing the growing community of the brand
Created a Buzz for Ratanshi Kheraj in the fashion scene with the right celebrity and magazine partnerships.
Remastered their timeless legacy for the digital age
We transformed their vast catalog into an immersive shopping experience.
From bags to boxes, we made sure the packaging reflected Banaras' royal heritage.
